On Wednesday, June 9, the Patent Office of the Republic of Latvia, in cooperation with the Ministry of Justice, the National Customs Board of the State Revenue Service (SRS), the State Police and the Consumer Rights Protection Centre (CRPC) launched the fourth "Fake Reality" phase  - "Fake Reality - Online Reality", encouraging people not to buy counterfeit goods on the Internet.  

The "Fake Reality" campaign cycle is aimed at raising public awareness of intellectual property protection.  People must be informed about violations of intellectual property rights and the harm caused to national economies, employment, health and safety. The first campaign, held in in 2017, had the slogan "Real NOT Fake?". One year later, people were invited to purchase only real items as Christmas gifts, and the campaign’s slogan was "Fake Reality." Last autumn, the Patent Office and its partners organised the third phase of the campaign, "Fake Reality … Still a Reality”, aiming at encouraging people not to buy counterfeit medicines, cosmetics and toys. 

photo: Silvestrs Streičs, Kristaps Bergs