On Friday, May 21, the Patent Office, in cooperation with the Latvian Chamber of Commerce and Industry and the Latvian Designers' Society, announced the winners of the competition “Trademark of the Year 2020”. The winner in the nomination “Trademark for Latvia” was the logo depicting a little crow for the curd snack “Kārums” of JSC “Rīgas piena kombināts”, and in the nomination “Trademark for the World” won the trademark “Aranet” of JSC “SAF Tehnika”.
The trademark “Think green, fly green” of JSC “Air Baltic Corporation” won the 3rd place in the nomination “Trademark for the World”, while the trademark “Pols” of JSC “Rīgas piena kombināts” won the 2nd place. LLC “Smalkais muslis” with the trademark “Smalkais muslis” won the 3rd place in the nomination “Trademark for Latvia”, and Baiba Ritova’s trademark “Fika” won the 2nd place.
Miks Blate with the trademark “cemety” as well as LLC “RA Invest” with the trademark “Griziņdārzs radošā pilsēta” received certificates of merit from the Latvian Designers' Society. The Latvian Chamber of Commerce and Industry’s special awards were won by LLC “Azeron” for the trademark “Azeron” and by LLC “Milzu!” for the trademark 'Veggy cereal'. The Patent Office’s sympathy awards were presented to LLC “Omniva” for the word trademark “Sūti paciņu pa īsāko taciņu” and to LLC “Nomadic Homes” for the trademark “Nomadic Homes”.
The award ceremony of the competition “Trademark of the Year 2020” was preceded by an online seminar "Intellectual Property and Small and Medium-sized Enterprises", which covered all kinds of support provided to SMEs by international intellectual property organizations, as well as certain issues of trademark protection.
The award ceremony was opened by Jānis Bordāns, Deputy Prime Minister and Minister of Justice; Baiba Graube, Acting Director of the Patent Office; Jānis Endziņš, Chairman of the Board of the Latvian Chamber of Commerce and Industry; Barbara Freiberga, Chairman of the Board of the Latvian Designers’ Society.
Barbara Freiberga stressed in her opening speech that each year, the world becomes more and more full of products and various services. To stand out and to be heard is to make a story that retains in memory and speaks the language that meets expectations. The trademark is such a story in a visual form that due to its aesthetics and content can both be understood locally and rise above language barriers to address its real audience. Looking at local and global businesses, we always recognize companies with strong and long-standing brands as carriers of good quality and relevant content. The trademark is both a direct and indirect way to strengthen position in users’ experiences and everyday life proving that design is a truly effective tool for growth. She also added that the work of the jury was not easy, but they managed to find the common denominator.
The competition “Trademark of the Year” was held for the first time in 2013. Among the winners of the previous years' competitions were LLC “Zekant”, LLC “Labie koki”, Latvian National Opera and Ballet, LLC “Manilla”, LLC “MILZU!”, Jelgava municipality, LLC “Enogam”, JSC “PRINTFUL LATVIA”, Mārtiņš Barkāns (LLC “Abavas dārzi”), LLC “Rāmkalni”, LLC “Marine Insurance Services”, LLC “Latvijas Piens”, LLC “Lattelecom”, JSC “Spodrība”.
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