Having evaluated the trademarks registered in Latvia and the European Union in the second quarter this year, the expert commission of the Latvian Patent Office (LPO) has selected the next eight candidates for the main award of the Trademark of the Year 2024 competition. Until the beginning of the next year, in a series of quarterly publications, we will continue to introduce the enterprises - owners of creative, expressive and witty trademarks – that qualify for the competition's main award in various nominations.
Nomination: Trademark of the Year – for Latvia
Those who try always succeed!
The art studio “Art & Wine” has been operating for 7 years. At first, the studio’s founder and company’ s board member Erika Obuleviča developed her talent for organizing fun and exciting parties by doing it for friends and acquaintances, and gradually this activity turned from a hobby into an active business.
The activities of “Art & Wine” are diverse - organizing events, parties, family celebrations, painting master classes, games, making candles and interior design elements, painting clothes... Erika notes that people come to the studio not to diligently learn new skills, but to relax and have a good time in creative atmosphere.
“You don't have to be a professional to practice art. Anyone can come to us and create their own painting within three hours under the guidance of an artist. For many, including me, painting is an unfulfilled childhood dream. Our studio is a place where you can fulfil this dream without worrying about the result. Those who try always succeed,” Erika explains and sketches the scene of the creation of their elegant trademark with light strokes. “We offer our visitors a glass of wine or a refreshing drink for inspiration, so it was clear to us that the trademark should reflect an artistic atmosphere. By discussing, suggesting, complementing each other and sketching our ideas, we have created our trademark to reflect the creativity and ease of operation of “Art & Wine”.”
Nomination: Trademark of the Year - for the European Union
Every pixel is important
The IT company “Premium Solutions” offers programming services, develops websites, online stores and individual systems for business automation and digitization. It was founded in 2010, and during this time it has grown from a one-person company to a team of professionals in the field with ambitious development plans. The creation of the attractive trademark POLITE PIXEL was determined by the company's readiness to offer its services on the European market.
Aigars Muižnieks, the founder of “Premium Solutions” (LLC), says:
“Thinking of a trademark that would be visible on the European market, we wanted it to describe our team ‘s human values – our desire to build long-term friendly relationships with customers - and at the same time to reflect the diversity and quality of the digital solutions we offer.
For the diversity of ideas, we invited artificial intelligence (AI) to help. In the assignment, we described our ideal client, someone who is a real pleasure to work with, and AI began to generate. At first, there were hundreds of impersonal and unappealing names, but at one point something completely different popped up - Polite Pixel! After that, I couldn’t sleep for a couple of nights, because I realized - it's the right one!
“Polite” reflects human values, and “Pixel” - the digital sphere and the fact that every pixel is important in the projects we develop.
For registering the trademark, we used the financial support of the SME Fund “Ideas Powered for business”, thanks to which the registration costs were symbolic.”