On conclusion of the third quarter of the year, the Latvian Patent Office has selected the next eight candidates for the main award of the Trademark of the Year 2024 competition. During the next week, we will introduce a series of publications about the companies – owners of creative, expressive and witty trademarks, candidates for the main award of the competition selected in various nominations.
Nomination: Trademark of the Year - for Latvia
Category: Word Marks
To be in motion and preserve the Latgalian cultural space - the LgSC association
Latgale, which is known as the “Land of Blue Lakes”, is the only place in the world where people speak the Latgalian language on a daily basis, and some of them have formed an association with the aim of preserving and developing the cultural space of Latgale and the Latgalian language. The LgSC association, formerly known as Latgolys Studentu centrs (Latgalian Student Centre), was officially founded in 2005.
The society’s 20th anniversary approaching, the association's activists have concluded that changes are needed, i.e. a new identity. “As a result of brainstorming, the idea of the Latgalian cultural movement “Volūda” was born, showing that the Latgalian language is the main activity of the association, permeating all the association’s activities and works. The graphic element “wave” of the Volūda sign symbolizes Latgale, the land of lakes and the place where the association started its activities, the right spelling, as the knowledge of the Latgalian language is the strong point of the association, and movement, progress, showing the nature of the organization - to be active, to create and promote new initiatives and works for the development and diversification of the Latgalian cultural space," says Edeite Laime, Chairperson of the LgSC board.
The association maintains the only media in the world which is entirely in Latgalian - the Latgalian culture news portal lakuga.lv -, teaches Latgalian language, publishes books, participates in the creation of Latgalian radio productions, organizes literary contests, seminars, discussions and other events for children, young people and adults in Latgale and elsewhere in Latvia. Also, the Latvian folk group “Ceidari” operates in Riga under the auspices of the association.
“The graphic element “wave” of the sign “Volūda” symbolizes Latgale, the land of lakes and the place where the association started its activities, the right spelling, as the knowledge of the Latgalian language is the strong point of the association, and movement, progress, showing the nature of the organization - to be active, to create and promote new initiatives and works for the development, diversification of the Latgalian cultural space."
Nomination: Trademark of the Year - for the European Union
Category: Word Marks
Discover your true eye colour in a work of art - TRUE EYE
Each person's eyes are unique, and entrepreneur Anete Atvara has noticed this to create the TRUE EYE brand that offers anyone to produce an iris photo artwork.
TRUE EYE is a brand created in Latvia, which, using the most modern technologies and high-resolution photo equipment, allows people to discover the true essence, colour and depths of their eyes.
“We have chosen TRUE EYE as the name of our trademark because it accurately reflects our mission - to reveal the true nature, colour, depth and nuances of the human eye. Many people do not even know their real eye colour or are mistaken about it, but with our help, they can discover their true eye colour and turn it into a unique work of art,” the owner of the company describes her unique product.
The trademark has been deliberately created in English, since the company plans its activities not only on the territory of Latvia, but also wants to become an international brand, making it a synonym for personalized and artistic expression all over the world. That's why the name has been consciously designed as clear and understandable, so that it could convincingly communicate the company's message and attract anyone interested, no matter where one lives.
“Each person's eyes are unique in their nuances and structure, and our goal is to turn this natural wonder into a unique work of art that a person can preserve and appreciate for a lifetime. We have chosen TRUE EYE as the name of our trademark because it accurately reflects our mission - to reveal the true nature, colour, depth and nuances of the human eye. Many people do not even know their real eye colour or are mistaken about it, but with our help, they can discover their true eye colour and turn it into a unique work of art.”