The Latvian Patent Office has selected the eight candidates of the fourth quarter for the main award of the Trademark of the Year 2024. During the next week, we will introduce a series of publications about the companies – owners of creative, expressive and strong trademarks, candidates for the main award of the competition selected in various nominations.
Nomination: Trademark of the Year for Latvia
Category: Figurative Marks
Latvian Capital of Culture 2025 – Cēsis
The figurative trademark “cēsis LATVIJAS KULTŪRAS GALVASPILSĒTA 2*25" (Cēsis the Latvian Capital of Culture 2025) was created by adapting the design originally developed for Cēsis’ application for the title of the European Capital of Culture 2027. The logo is designed so that its message is clear and understandable to everyone – “2025” symbolizes both the year and the stars twinkling just like a festive Cēsis.
Cēsis Municipality explains that the logo is ascetic and based on the existing strong visual identity of the town of Cēsis which is supplemented with the star rays.
“Fulfilling its promise to implement the cultural program prepared for applying for the European Capital of Culture 2027, Cēsis will, together with the parishes of the Municipality, be carrying out an ambitious cycle of cultural events and will be shining as the Latvian Capital of Culture in 2025,” states Сēsis Municipality.
Nomination: Trademark of the Year for the European Union
Category: Word Marks
When a name is created by combining an idea with a dictionary - Sudden Lights
“Sudden Lights” LLC was founded in 2019. It was created as a legal entity of the Latvian music group "Sudden Lights". It deals with organizing group concerts, music publishing, and providing other music services.
The name of the group, and also of the trademark, was born more than 10 years ago, when the first concert was to be given at the music school. Deciding on the name, the musicians deliberately chose the word "lights" because they wanted to associate themselves with light, while the second word was found by browsing the dictionary.
The group was formed in 2012, and it is comprised of Andrejs Reinis Zitmanis (voice), Kārlis Matīss Zitmanis (guitar), Kārlis Vārtiņš (bass guitar) and drummer Mārtiņš Matīss Zemītis (drums).