The Latvian Patent Office has selected the eight candidates of the fourth quarter for the main award of the Trademark of the Year 2024. During the next week, we will introduce a series of publications about the companies – owners of creative, expressive and strong trademarks, candidates for the main award of the competition selected in various nominations.
Nomination: Trademark of the Year for Latvia
Category: Figurative Marks
Growing and changing: from Rīgas krēslu fabrika to ARTICUL
The trademark ARTICUL is the new and already well-known trademark of the company “Rīgas Krēslu fabrika”. It has been created for the purpose of rebranding, adapting to modern business trends. “The term "articuls" (article) is a concept widely used in the interior design, furniture and manufacturing industries, and the added symbol is a reference to our former identity,” explains Aldis Circenis, the chairman of the company's board.
“Rīgas Krēslu fabrika” LLC was founded in 1999. It originally specialized in the production of office chairs for companies in Riga and Latvia. Today, the company’s specialization includes the production of furniture for offices, concert halls, auditoriums, educational institutions, and other public spaces.
Nomination: Trademark of the Year for the European Union
Category: Figurative Marks
Doubling work results and capacity – fiteg2
“Egg white has a unique property – when shaken, its volume doubles. This similarity created by nature inspired our philosophy: by investing energy and brainpower, we are able to double our results and achieve more,” Hermanis Dovgijs, a member of the management board of “APF Holdings” JSC, explains the idea of creating the new trademark “fiteg2”.
The trademark name was inspired by the idea of a healthy and balanced lifestyle formula, offering customers innovative egg-based products.
“APF Holdings” is a group of companies founded in 2017. It focuses on the poultry industry, offering high-quality eggs and innovative egg-based products that meet the demands of modern consumers.
The Trademark of the Year award is organized in two stages. First, once a quarter, experienced LPO experts select four trademarks in the “Trademark of the Year - for Latvia” nomination and four trademarks - in the “Trademark of the Year - for the European Union” nomination which are further forwarded for the second evaluation stage.
The winners of the main award in both nominations will be determined among 16 trademarks registered at the LPO and 16 trademarks registered at the EUIPO.
An award ceremony is planned for early April this year, where the winners will be presented with an award designed by artist Arvīds Endziņš and an LPO diploma.