Having evaluated the trademarks registered in Latvia and Europe, the expert committee of the Latvian Patent Office (LPO) selected the first candidates for the main award of the Trademark of the Year competition. A total of 32 applicants for multiple nominations will be announced quarterly during this year.
With the first quarter of the year having come to an end, the LPO has selected the first eight nominees.
Nomination: Trademark of the Year – for Latvia
Category: Word Mark
- DUKA, owner Valmiermuižas ieguldījumu fonds LLC (M79513)
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ZEFIRJAKA, owner Kolibri adījumi LLC (M79385)
Category: Figurative Mark
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UCIPUCI with the picture of an owlet, owner Zane Zusta, the writer and image creator (M79320)
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Stylized representation of a dance whirlwind, owner Dance studio Space LLC (M79342)
Nomination: Trademark of the Year – for Europe
Category: Word Mark
Category: Figurative Mark
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DESIGNS CALL with the representation of a woodpecker, owner PTP STORE LLC (018930764)
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WE SKATE WAVES, depicting a skateboard ramp and conveying a passion for extreme sports, owner RB projekts LLC (018959850)
“The evaluation committee have chosen the trademarks following the main principles that characterize a strong trademark – the distinctiveness, the originality of the representation, the expressiveness of the graphic design, as well as the conformity to the product and the area of business. A strong trademark should be easily perceived and remembered by consumers and not easily confused with the competitors’ marks; it should possess an individual character but still evoke associations with the product or service,” explains a member of the jury, LPO Deputy Director of the Development and International Cooperation Department Terēze Vētra.
The award process of the Trademark of the Year competition is organized in two stages. First, once a quarter, experienced LPO experts will select four trademarks in the Trademark of the Year – for Latvia nomination and four trademarks will be chosen in the Trademark of the Year – for the Europe nomination. The trademarks will further be forwarded for the second evaluation stage. The winners of the main award in both nominations will be determined among 16 trademarks registered at the LPO and 16 trademarks registered at the European Union Intellectual Property Office.
At the beginning of 2025, the trademarks will be assessed by the jury which will determine the winners of the main prize in both nominations – Trademark of the Year –for Latvia and Trademark of the Year – for Europe. The jury will include experienced LPO experts and invited professionals from the partner organisations.
The Trademark of the Year award was founded in 2013. It aims to recognise Latvian entrepreneurs who realize the benefits of industrial property protection for the long-term competitiveness and efficiency of their companies and to promote the development of Latvian entrepreneurship.